The Programme
Five Steps.
One Crown.
Here’s exactly what happens — from your first application to the moment everything changes.
01. Step One · Apply
$50. THAT'S ALL IT TAKES TO START.
Fill in the application. Upload your photos. Tell us what you stand for. That’s it. You’re in the running.
- What you'll need
3 Photos
Headshot · Full-length · Casual
500-Word Personal Statement
Tell us who you are and what you stand for
Your Social Impact Cause
The change you're working toward
Brief Background
Career, education, personal journey
Application Fee
$50
Non-refundable
Both categories open
200
Women Selected
100
Ms Monarch
100
Mrs Monarch
02. Step Two · Shortlist
200 WOMEN.
HAND-SELECTED.
From thousands of applications, our curatorial team selects 200. 100 Ms Monarch. 100 Mrs Monarch.
Selected on:
- Your story and purpose
- Your social impact
- Your presentation
- Your background and contribution
- Your cultural identity
Every shortlisted candidate is notified personally.
03. Step Three · Boot Camp
2 DAYS. 4–5 STAR HOTEL.
NO COMFORT ZONE ALLOWED.
This is where the competition begins. All 200 candidates arrive at a premium hotel and live together shared rooms, shared meals, shared experience for 2 full days of training and competition.
Runway Walk Training
With world-class coaches
Personal Branding & Public Speaking
Build your platform
Cultural Wear Evaluation
Showcase your heritage
Talent Showcase
Your unique gift
Social Impact Pitch
Defend your cause
Evening Wear + Shared Living
Observation throughout
Boot Camp Fee
$600
Includes 2-night accommodationAll meals · Full training
End of Day 2
50 Finalists Announced Live on Stage
04. Step Four · Grand Finale
50 WOMEN.
ONE STAGE.
ONE NIGHT.
The Grand Finale is a full production evening event — red carpet, live performances, 5 competitive acts and a crowning ceremony in front of 200+ guests, media and VIPs.
- Grand Finale access is included in the Boot Camp fee. No additional charge.
On the Night
- 01. Cultural Wear Presentation
- 02. Talent Exhibition
- 03. Social Impact Pitch
- 04. Live Jury Q&A
- 05. Evening Wear Gala
- 06. The Crowning
Step 05 — The Crown
This Is What You’re Competing For
| Category | Winner | 1st Runner-Up | 2nd Runner-Up | Consolation |
|---|---|---|---|---|
| Cash Grant | $10,000 | $5,000 | $3,000 | — |
| Development | Modeling contract & Brand deal | Modeling opportunity | — | — |
| Education | Scholarship | Scholarship | Scholarship | — |
| Trophies & Regalia | Signature Crown | Official Trophy | Official Trophy | Official Sash |
| Media Presence | Magazine feature & Global PR | — | — | Social spotlight |
| Extras | — | — | — | Gift hamper & Certificate |